We are transparent about the project’s current state, potential issues, etc. We have known for a long time that transparency is our strong value proposition. So, instead of focusing on the overall results too much, let’s look at some specific insights. If each interview asks about project management, every reviewer will talk about project management. However, there is a catch: The questions asked in Clutch interviews can dictate tag frequency. Thematic analysis of our Clutch reviews provided us with insights we wouldn’t be able to get otherwise, especially for any set of more than 5 or 10 reviews Overall resultsīased on the frequency of tags, we can say that our strongest suits are: This is a convenient way to share insights with your stakeholders. You can publish and share your insights with anyone with a link, even with unlogged users. You can do thematic analysis manually or by using one of the special tools available: a traditional tool like NVivo, or a modern SaaS alternative such as Dovetail.Īdding evidence to your insight is easy and makes them more credible. Based on the frequency of tags (often called codes), patterns or themes emerge. You start by gathering the data in textual form and then tag relevant statements in them. Thematic analysis is a UX method that helps find patterns in qualitative data like user interviews. We needed a method that could help us process the reviews, which, as we mentioned, are in large part user interviews. By the time we were looking at the fifth review, we could not remember anymore what the points of the first four were. Looking at our profile with a 4.9 rating from 32 reviews, we could hardly get some insight by reading individual reviews. They all blend into one giant pool of highly rated companies.Įven for the rated company, the rating becomes just a number after a while. When you check categories like web development, there are hundreds of companies rated 4.8 and above. This drives Clutch growth, but also makes the ratings somewhat overwhelming. Since the number of reviews and their constant increase play an important role in the Clutch ranking algorithm, companies try to get new reviews as often as possible. The latter has a bigger weight in ratings, and it’s the only method to submit a review for projects over $25,000. They can fill in an online form or they can do an interview with a Clutch representative. At Clutch, clients have two options to submit a review. Clutch has become very popular in the B2B markets because of its credible client reviews.
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